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How to create a successful kids’ brand


POSTED BY: John Whittaker

 

Expansion a brand’s potential in the children’s market is increasingly complex.

 

Here at Playground we are kid’s research experts. We’ve worked alongside a range of leading brands for many years, working with kids and families across all sectors including; broadcasting, publishing and retail, to understand their tastes and influences

 

Not only do we know how to research children effectively, but we also possess a broad bank of knowledge surrounding their attitudes across all age brackets.

 

We’ve highlighted a few of our learns in the attached top tips; from the importance of appealing to parents and the digital world, to creating an emotional link.